One of the key ways that businesses invest in the Christmas sales push is through providing great packaging for the holidays. Christmas themed paper bags are one of the best ways that you can shake up your brand over the festive period and get the attention of your customers. Keep reading to discover some of the best ways to get into the festive spirit with your packaging.
Use your Christmas paper bags to appeal to Christmas market goers
As the Christmas market season’s kicks off many will be heading to buy bespoke goods ready for December the 25th. The likelihood is, they will need something to carry all their new purchases in. If you are a high street store or retailer taking some time to develop seasonal paper bags will help you stand out from your competitors.
Make your Christmas paper bags are a seasonal statement, like Starbucks
Developing a brand can be tough work especially over the festive periods when companies are all vying for our attention with different marketing messages. One of the ways that you can stand out is by making an occasion out of your seasonal paper bags. ‘Launching’ them, in a similar way to how Starbucks launches its festive cups can help build anticipation. Of course, to do this with Christmas paper bags you will need to have a strong brand, to begin with. Our top tip is to combine the Christmas packaging launch with another aspect of your business, as Starbucks does with their Christmas menu.
Develop strong Christmas paper bags so that they can be used year on year
One of the criticisms levelled at paper bags is that they are weaker than plastic ones and break after a few uses. If you invest some time and money into developing Christmas paper bags that stand the test of time you will reap the benefits in terms of brand impressions for years to come. Go with a strong twisted handle and robust base design as this will help your customers to get the most use out of your Christmas paper bags.
Find a good supplier for Christmas paper bags
When it comes to finding the right supplier for your Christmas paper bags it is essential that you do your research. Look for paper bag manufacturers who are diverse in their approach to the whole process, from design to production. This will help you develop their perfect bag for your business in time for Christmas.