When looking at different products to use in your stores one of the main challenges can be getting the buy-in from key decision-makers; and the way you get it is often through making the business case for the change.
If you are trying to introduce custom printed bags to your business, it is worth getting an idea of the types of benefits you could realise if they are correctly implemented. With that in mind, here are some of the best benefits of custom printed bags you can take to the boardroom when you make your case.
- Custom printed bags offer another brandable item for the store
For many stores, it can be difficult to get your branding in front of customers, especially in person. Spending some of the marketing budget on well-designed custom printed bags could give you a competitive advantage over others in this respect.
If you style the bag well enough it could also lead to the product being reused by your customers in the future.
- Custom printed bag dimensions make them good carries
The plastic carrier bags are distorted by the product they are carrying, and this may not be the look you are going for if you market yourself as a luxury business. If you opt for a custom printed bag made out of jute or card, the box-like dimensions will help conceal the item whilst also providing plenty of room for different types of goods.
- You can create a product that will entice others in on the Highstreet
One of the main reasons Highstreet brands spend money on good custom printed bags is to try and market themselves to other customers shopping nearby. This is a good tactic as it targets and in-market audience and if customers reuse the bag it could see a return on investment well into the future. This has plenty of potential to increase the footfall to your stores.
- Custom printed bags are surprisingly cost-effective
All of the benefits listed above will likely not appeal to business decision-makers if the product costs too much to produce. Despite what you may think when ordered in reasonable quantities custom printed bags are actually very reasonably priced per unit. Jut make sure you know what the final design is going to be before you go to the printers.
In addition to the economies of scale you achieve when ordering in bulk, you can also select the right materials for the custom printed bag that match our specific budget.
Order good quality bags, whether they are printed on paper or canvas
The 4 benefits listed above are some of the reasons why many have made the switch to custom printed bags. They have realised that spending slightly more to print on paper, canvas or cotton gives them a better end product that they can incorporate into their businesses marketing. To maximise the chance of your business experiencing the benefits, make sure you order your custom printed bags from a good supplier.