If you’re running an eCommerce business, you know that conversion rates are essential. A “conversion” occurs when a user visits your website and performs a desired action such as purchasing or signing up for a newsletter. The percentage of visitors who take this desired action is known as the conversion rate. The higher your conversion rate, the more successful your eCommerce business will be.
There are several ways to improve conversion rates, and the method that will work best for your business will depend on your specific situation. This blog post will discuss some general tips that can help you improve conversion rates in your eCommerce business.
1. Make sure your website is mobile-friendly
In today’s world, more and more people are using their smartphones and other mobile devices to access the internet. In fact, according to Statista, over 60% of internet traffic worldwide is mobile. This means that if your website is not optimized for mobile devices, you could lose out on many potential customers. Many people will simply leave your site if it’s not mobile-friendly, and you’ll never have a chance to convert them into customers.
To ensure your website is mobile-friendly, you should use a responsive design. This means that your website will automatically adjust to fit any device’s screen size. This will make it much easier for mobile users to navigate your site and find the information they want.
You should also ensure that your website loads quickly on mobile devices; according to Google, 53% of mobile users will abandon a site that takes longer than three seconds to load. If your site is slow, you can easily find online tests to find where the problem areas are and how to fix them.
2. Use high-quality images
The quality of the images you use on your website can significantly impact conversion rates. High-quality photos will make your products look more appealing and convincing, encouraging visitors to purchase. Blurry or low-resolution images, on the other hand, will give visitors the impression that your products are cheap or poorly made.
You must also decide whether to use professional photographs or user-generated images. User-generated images, such as customer photos or videos, can effectively increase conversion rates. They create a sense of social proof and can help build trust with potential customers.
A few businesses, especially in the fashion and beauty industries, will also require image retouching for better-quality images. If you sell jewelry, you know that light reflection, color, and clarity are essential factors in making a sale. A jewelry retouching service can help you improve the quality of your product photos and convince potential customers to purchase. If you sell cosmetics, you may also want to consider a product photoshop service to make your images look as perfect and appealing as possible.
3. Offer free shipping
According to a recent survey, 44% of online shoppers say that free shipping is the most critical factor when deciding whether or not to purchase from an eCommerce site. Offering free shipping (or at least free shipping for orders over a certain amount) can encourage visitors to complete a purchase. Many people are simply unwilling to pay for shipping, so you’re more likely to convince them to buy from you by offering it for free.
If you’re worried about the impact free shipping will have on your bottom line, you can try to offset the cost by increasing the prices of your products. You can also offer free shipping for a limited time to encourage people to buy from you sooner rather than later. These are just a few strategies you can use to offset the cost of free shipping.
4. Provide customer reviews
Customer reviews can be extremely helpful in increasing conversion rates because they provide social proof-a psychological phenomenon wherein people are more likely to do something if they see others doing it. About 85% of consumers trust online reviews as much as personal recommendations when choosing a business. So if you want people to become loyal customers, include customer reviews.
Make sure to include customer reviews on your product pages. You can also feature them prominently on your homepage or in a pop-up window. Wherever you choose to display them, just make sure they’re visible and easy to find. But try to avoid being too sales-y; too many reviews on your homepage can come across as desperate.
Improving conversion rates in your eCommerce business can seem daunting, but it doesn’t have to be. By following simple tips-such as making sure your website is mobile-friendly and using high-quality images-you can encourage more visitors to take the desired action on your site. And remember: offering free shipping and displaying customer reviews are also great ways to increase conversion rates. With a little effort, you can see a significant improvement in your business’s bottom line.