Every woman always wants to know: What colors look best on me? We are constantly seeking out those magical colors that will bring out our eyes, make our lips look fuller, give our cheeks that rosy look, and make our skin appear flawless. Then there are those that seek to shoot down certain colors and styles: Oh, that will never go with your skin tone. That eyeshadow does not work with your eyes. Why are you wearing that shade of lipstick?

With so many dos and don’ts in the beauty world, it can be difficult to know what you should look for and whether or not you should wear that crazy purple color on your eyelids. True enough, there are a few basics you may want to follow in order to keep from looking completely bizarre, such as finding a foundation that blends in well with your skin tone. For example, too much yellow will give you a sallow, if not slightly jaundiced look.

No one wants that. Even women who go bold and crazy with their makeup (dark eyeliner, bright green eyeshadow, blood-red lipstick) do not go for sick or dying. That just does not make sense. The same goes for applying your makeup in a sensible manner; overboard on too much blush will give you a clown-like look. Using your eyeliner pencil as a lip liner is, well, odd, to say the least.

It tends to be what friends, family, and society deems as “correct” in terms of our makeup. The woman wearing the colors described above might draw strange looks in a crowd but within her own circle, be considered perfectly fine, if not downright fantastic looking.

The truth of makeup is that there is no right or wrong answer when it comes to color. Society is dynamic; it is constantly changing and what is in today might be out tomorrow. If you look at the past uses of makeup and see how drastically different it is today, what may seem strange to us was perfectly normal, if not highly attractive to the peoples of that past time.

What matters most about makeup is what its true purpose is. Makeup is here for us because we want to use it in order to look fabulous. When we look fabulous, we feel fabulous. You can watch any makeover show on television and see a dramatic change in anyone who has gone through a transition in which their appearance changes to one they appreciate more than what they did in the past. Confidence feels good, and looking great, even if it is all in our minds, will translate out into that sort of confidence.

You have to remember; when a woman at a makeup counter is telling you that a color looks great on you, and you look in the mirror and you just do not see it, then do not let her talk you into buying that product. Sales people are doing just that; their job, which is selling. There are some out there who do their job with a sense of ethics; they are not going to sell you something for the sake of selling, they want you to be truly happy with your purchase.

Yes, it can feel a little disparaging to have someone give you an odd look or make a remark that is less than flattering about your makeup choices, but you have to remember; this is one person’s opinion. If you do not know that person, what does their opinion matter to you? You like what you are wearing, right? You love the colors, no matter how crazy or basic they are. You enjoy your makeup routine in the morning, noon, or night, and it makes you feel beautiful. That right there is what matters most of all.

So wear the colors you want and feel free. There are no concrete makeup coloring rules. After all, you are a vibrant person whose personality is as colorful as what you carry in your makeup kit, not a color by numbers book.